Module 1: Introduction to Google Search Campaigns – start with AI on the right foot
- Overview of Google Ads and its importance in digital marketing
- Key terms and concepts: CPC, CTR, Quality Score, Ad Rank
- Campaign objectives and KPIs: Brand awareness, lead generation, e-commerce sales
Module 2: Pre-Campaign Preparation
- Step 1: Define Your Goal – streamline the AI
- Understand campaign goals (Conversions, Traffic, Awareness)
- Setting measurable KPIs and objectives
- Step 2: Identify Target Audience
- Audience demographics, interests, behaviors
- Creating detailed customer personas
- Geo-targeting and location settings
- Step 3: Competitor Analysis
- Researching competitors’ ads
- Using tools like SEMrush, Ahrefs, or Google Ads Keyword Planner
- Differentiating your ad approach
Module 3: Campaign Structure and Setup
- Step 4: Campaign Types and Settings – Choose the perfect AI leverage
- Selecting the right campaign type (Search, Display, Video, etc.)
- Understanding Search Campaigns in detail
- Setting campaign goals, budget, and bidding strategies
- Step 5: Keyword Research and Strategy – fill the gap between AI and human demand
- Importance of keyword relevance and intent
- Using Google Keyword Planner effectively
- Match types (Broad, Phrase, Exact, Negative keywords)
- Creating keyword groups and themes
- Step 6: Ad Copywriting and Extensions – use the AI to fill your mission
- Writing high-converting ad copy (Headlines, Descriptions, CTAs)
- Best practices for Ad Copywriting (Clarity, Relevance, Value)
- Using Ad Extensions (Sitelinks, Callouts, Call Extensions)
Module 4: Landing Pages for Higher Conversions
- Step 7: Creating Effective Landing Pages
- The role of landing pages in campaign success
- Best practices for landing page design and content
- How to ensure consistency between ads and landing pages
Module 5: Launching Your Campaign
- Step 8: Setting Bidding and Budgeting
- Budgeting strategies (Daily vs. Lifetime budget)
- Bidding options: Manual vs. Automated (Maximize clicks, Target CPA, Target ROAS)
- Setting bid adjustments for devices, locations, and audiences
- Step 9: Ad Approval and Launch
- Google Ads approval process
- Troubleshooting disapproved ads
- Final checklist before launching the campaign
Ajay Thakur (verified owner) –
“I highly recommend this course to anyone looking to take their search campaigns to the next level.”
Vivek Nair (verified owner) –
“I was skeptical at first, but the Google Search course is worth every penny. My campaigns are more effective than ever!”
Gaurav Khanna (verified owner) –
“Thanks to the Google Search course, I can now run successful campaigns with less effort. I highly recommend it.”
Ananya Reddy (verified owner) –
“This course is perfect for both beginners and professionals. The lessons are clear and easy to understand.”
Manish Yadav (verified owner) –
This course has completely transformed the way I approach digital marketing. I can now confidently optimize campaigns with great results.”
Manish Yadav (verified owner) –
“I highly recommend this course to anyone looking to master search campaigns. It’s comprehensive and easy to follow.”
Arun Reddy (verified owner) –
“The course is easy to follow and packed with valuable information. I highly recommend it!”
Prateek Singh (verified owner) –
“I can now run successful campaigns with ease. This course was exactly what I needed to upskill.”
Ravi Shankar (verified owner) –
“I’ve been able to drastically improve my conversion rates since applying the techniques from this course.”
Ananya Reddy (verified owner) –
“I highly recommend this course to anyone looking to take their search campaigns to the next level.”
Arun Reddy (verified owner) –
“I’ve seen a drastic improvement in my conversion rates since applying the techniques I learned in this course.”
Anjali Das (verified owner) –
“I was skeptical at first, but the Google Search course is worth every penny. My campaigns are more effective than ever!”
Shreya Gupta (verified owner) –
“I had no idea how much I was missing out on before taking this course. My campaigns are much more efficient now.”
Kavya Pillai (verified owner) –
“This course is perfect for both beginners and professionals. The lessons are clear and easy to understand.”
Neetu Sen (verified owner) –
“I’ve gained so much knowledge from this course. My ad performance has improved tremendously.”
Rohit Desai (verified owner) –
“I can now run successful campaigns with ease. This course was exactly what I needed to upskill.”
Ritika Arora (verified owner) –
“I highly recommend this course to anyone looking to take their search campaigns to the next level.”
Suresh Bhat (verified owner) –
“I’ve seen a drastic improvement in my conversion rates since applying the techniques I learned in this course.”
Nikhil Rao (verified owner) –
“The practical tips and real-world examples in this course were invaluable to my learning.”
Isha Narang (verified owner) –
“The course helped me understand complex optimization techniques in a simple way. I’m seeing great results!”
Shweta Bhatt (verified owner) –
“The best part of this course was the practical examples. They made learning so much easier!”
Siddharth Jain (verified owner) –
“The course gave me the tools and techniques to succeed in the competitive world of digital marketing.”
Vikas Singh (verified owner) –
“I love how well-structured and easy-to-follow the course is. I’m much more confident in my skills now.”
Ritika Arora (verified owner) –
“I’m now more efficient at setting up and running campaigns, thanks to the practical tips in this course.”
Jyoti Sinha (verified owner) –
“The course opened up new career opportunities for me. I now feel like an expert in search campaigns!”
Sangeeta Prasad (verified owner) –
“I’ve gained so much knowledge from this course. My ad performance has improved tremendously.”
Vikas Singh (verified owner) –
“This course has broadened my understanding of search campaigns. I’ve seen a significant improvement in my performance.”
Nisha Kaur (verified owner) –
“The course gave me the tools and techniques to succeed in the competitive world of digital marketing.”
Sangeeta Prasad (verified owner) –
“I highly recommend this course to anyone looking to take their search campaigns to the next level.”
Arvind Joshi (verified owner) –
“I highly recommend this course to anyone looking to master search campaigns. It’s comprehensive and easy to follow.”
Vikas Singh (verified owner) –
“The course helped me understand advanced optimization techniques that I had never considered before.”
Megha Sen (verified owner) –
“I had no idea how much I was missing out on before taking this course. My campaigns are much more efficient now.”
Priya Menon (verified owner) –
“This course has broadened my understanding of search campaigns. I’ve seen a significant improvement in my performance.”
Megha Sen (verified owner) –
“I’m now more efficient at setting up and running campaigns, thanks to the practical tips in this course.”
Jyoti Sinha (verified owner) –
“This course was a game-changer for me. I can now set up and optimize campaigns more effectively.”
Ravi Shankar (verified owner) –
“I’m more efficient and confident in running search campaigns thanks to this course. It’s been a great experience.”
Megha Sen (verified owner) –
“This course was a game-changer for me. I can now set up and optimize campaigns more effectively.”
Vishal Patil (verified owner) –
“The course was easy to follow and covered everything from basics to advanced strategies. I’ve learned so much!”
Ajay Thakur (verified owner) –
“I had no idea how much I was missing out on before taking this course. My campaigns are much more efficient now.”
Gaurav Khanna (verified owner) –
“The course gave me the tools and techniques to succeed in the competitive world of digital marketing.”
Sangeeta Prasad (verified owner) –
“This course has changed the way I think about digital marketing. My campaigns are now more focused and effective.”
Ashok Gupta (verified owner) –
“I’m more efficient and confident in running search campaigns thanks to this course. It’s been a great experience.”
Manish Yadav (verified owner) –
“This course helped me understand how to create high-performing campaigns. It’s a must for any marketer.”
Neetu Sen (verified owner) –
“I now understand how to optimize my campaigns for better performance, and it’s been a game-changer for my business.”
Lakshmi Subramanian (verified owner) –
“I’m now able to run highly optimized campaigns with confidence. The course was a game-changer for me.”
Shweta Bhatt (verified owner) –
“The course opened up new career opportunities for me. I now feel like an expert in search campaigns!”
Ravi Shankar (verified owner) –
“The course helped me understand advanced optimization techniques that I had never considered before.”
Manish Yadav (verified owner) –
“This course has given me the tools I need to succeed in digital marketing. I’ve seen great results already!”
Pooja Mishra (verified owner) –
“The hands-on examples and real-world scenarios made the learning process so much easier!”
Ritika Arora (verified owner) –
“The practical tips and real-world examples in this course were invaluable to my learning.”
Prateek Singh (verified owner) –
“This course has broadened my understanding of search campaigns. I’ve seen a significant improvement in my performance.”
Aarti Rao (verified owner) –
“I learned advanced strategies that have helped me reduce my cost per conversion. Fantastic course!”
Pallavi Mehta (verified owner) –
“The course covers everything you need to know about search campaigns. I feel much more confident in my skills.”
Neha Saxena (verified owner) –
“I’m able to set up and optimize campaigns so much faster now. This course has really streamlined my workflow.”
Aarti Rao (verified owner) –
“I’ve gained so much knowledge from this course. My ad performance has improved tremendously.”
Sangeeta Prasad (verified owner) –
“The practical tips and real-world examples in this course were invaluable to my learning.”
Abhishek Kothari (verified owner) –
“The course was easy to follow and covered everything from basics to advanced strategies. I’ve learned so much!”
Neha Saxena (verified owner) –
“The course is easy to follow and packed with valuable information. I highly recommend it!”
Rohit Desai (verified owner) –
“This course gave me a solid foundation in Google Search campaigns, and I’ve been seeing great results!”
Isha Narang (verified owner) –
“This course is slightly overwhelming. I realized setting up Google search campaigns was easy. Wondered why I was not always getting desired results. This showed me how to actually get results.”
Ashok Gupta (verified owner) –
“I’ve been able to drastically improve my conversion rates since applying the techniques from this course.”
Vivek Nair (verified owner) –
“I’m more efficient and confident in running search campaigns thanks to this course. It’s been a great experience.”
Anjali Das (verified owner) –
“The course opened up new career opportunities for me. I now feel like an expert in search campaigns!”
Neetu Sen (verified owner) –
“This course helped me understand how to create high-performing campaigns. It’s a must for any marketer.”
Vishal Patil (verified owner) –
“This course has changed the way I think about digital marketing. My campaigns are now more focused and effective.”
Arun Reddy (verified owner) –
“This course has broadened my understanding of search campaigns. I’ve seen a significant improvement in my performance.”
Anjali Das (verified owner) –
“I’ve gained so much knowledge from this course. My ad performance has improved tremendously.”
Harish Patel (verified owner) –
“I had no idea how much I was missing out on before taking this course. My campaigns are much more efficient now.”
Radhika Iyer (verified owner) –
“The practical tips and real-world examples in this course were invaluable to my learning.”
Aman Sharma (verified owner) –
“I’ve been able to drastically improve my conversion rates since applying the techniques from this course.”
Sangeeta Prasad (verified owner) –
“This course has broadened my understanding of search campaigns. I’ve seen a significant improvement in my performance.”
Vikas Singh (verified owner) –
“I’ve tried other courses, but none compare to this one. It has significantly improved my skills.”
Pallavi Mehta (verified owner) –
“I had no idea how much I was missing out on before taking this course. My campaigns are much more efficient now.”
Harish Patel (verified owner) –
“The course helped me understand complex optimization techniques in a simple way. I’m seeing great results!”
Karthik Iyer (verified owner) –
“I did not expect this course to be so much in-depth. Wish more people realize its value”
Anjali Das (verified owner) –
“This course gave me a solid foundation in Google Search campaigns, and I’ve been seeing great results!”
Nisha Kaur (verified owner) –
“The course helped me understand complex optimization techniques in a simple way. I’m seeing great results!”
Aakash Rana (verified owner) –
“I highly recommend this course for anyone looking to master search campaigns. It’s well worth the investment!”
Aakash Rana (verified owner) –
“I’m getting better results with less effort after applying the techniques from this course. Highly recommended!”
Richa Verma (verified owner) –
“Thanks to the Google Search course, I can now run successful campaigns with less effort. I highly recommend it.”
Arvind Joshi (verified owner) –
“I’m able to set up and optimize campaigns so much faster now. This course has really streamlined my workflow.”
Neetu Sen (verified owner) –
“The 90-day success kit was a lifesaver! I’ve seen a huge improvement in my performance marketing skills.”
Ajay Thakur (verified owner) –
“The hands-on examples and real-world scenarios made the learning process so much easier!”
Nisha Kaur (verified owner) –
“This course is well-structured and packed with useful information. I’ve learned so much!”
Sangeeta Prasad (verified owner) –
“I highly recommend this course to anyone looking to master search campaigns. It’s comprehensive and easy to follow.”
Divya Kapoor (verified owner) –
“This course has changed the way I think about digital marketing. My campaigns are now more focused and effective.”
Suresh Bhat (verified owner) –
“This course is well-structured and packed with useful information. I’ve learned so much!”
Richa Verma (verified owner) –
“I did not expect this course to be so much in-depth. Wish more people realize its value”
Shweta Bhatt (verified owner) –
“I highly recommend this course for anyone looking to master search campaigns. It’s well worth the investment!”
Ashok Gupta (verified owner) –
“I never realized how powerful search campaigns could be until I took this course. It’s been a fantastic learning journey!”
Siddharth Jain (verified owner) –
“The course exceeded my expectations. It’s packed with useful tips and strategies for optimizing campaigns.”
Siddharth Jain (verified owner) –
“The 90-day success kit was a lifesaver! I’ve seen a huge improvement in my performance marketing skills.”
Naveen Kumar (verified owner) –
“This course has changed the way I think about digital marketing. My campaigns are now more focused and effective.”
Rohit Desai (verified owner) –
“I highly recommend this course for anyone looking to master search campaigns. It’s well worth the investment!”
Abhishek Kothari (verified owner) –
“I did not expect this course to be so much in-depth. Wish more people realize its value”
Sangeeta Prasad (verified owner) –
“I’m now more efficient at setting up and running campaigns, thanks to the practical tips in this course.”
Gaurav Khanna (verified owner) –
“I’m now able to run highly optimized campaigns with confidence. The course was a game-changer for me.”
Aakash Rana (verified owner) –
“This course is slightly overwhelming. I realized setting up Google search campaigns was easy. Wondered why I was not always getting desired results. This showed me how to actually get results.”
Neetu Sen (verified owner) –
“I was able to implement what I learned right away, and the results were instant. A great learning experience!”
Divya Kapoor (verified owner) –
“I’m now able to run highly optimized campaigns with confidence. The course was a game-changer for me.”
Vishal Patil (verified owner) –
“I learned advanced strategies that have helped me reduce my cost per conversion. Fantastic course!”
Radhika Iyer (verified owner) –
“I now understand how to optimize my campaigns for better performance, and it’s been a game-changer for my business.”
Rahul Mehta (verified owner) –
“The course is easy to follow and packed with valuable information. I highly recommend it!”
Suresh Bhat (verified owner) –
“The strategies I learned in this course have saved me hours of work each week. The results are fantastic!”
Kunal Verma (verified owner) –
“Thanks to the Google Search course, I can now run successful campaigns with less effort. I highly recommend it.”
Isha Narang (verified owner) –
“This course was a game-changer for me. I’ve improved my ad performance by leaps and bounds.”