Performance Marketing Courses in Bangalore. I see a lot of digital marketing institutes in Bangalore charging some 10K, 25K, 30K, 50K, even 1 Lakh for Performance Marketing Courses. And let me tell you this, I have hired people coming out from these institutes.
Yes, they have a shiny certificate. They probably know how to set up campaigns. But do these institutes actually teach you what you need for a job?
My Hiring Experience
Okay. I recently, like in the last nine months, I have hired two interns coming out of a digital marketing institute, which taught them SEO. Well, in theory, they know almost every concept. I would not deny that. But in practical, like what to do to get your rankings up, how to get maximum bang for buck from Google SEO. Sadly, I have seen that a little bit lacking.
I have even talked to students from other schools who took up similar courses. And you see, this is a perception that I get.
The Business of Courses
Digital Marketing Courses, Performance Marketing Courses, SEO Courses, all these have become a business. Just like our postgraduate courses or our graduation courses, like engineering courses, or PGDN courses. They are being taught something, which is like 10 years back or 20 years back.
Things have changed a lot. Only someone who is hands on, in working in companies, or working in agencies, or running their own businesses, someone like me, will be able to tell them what actually is currently working, and will also be able to tell you the history of SEO.
This is exactly why I created my Performance Marketing Bundle—to give practical, updated knowledge that is missing in most institutes.
How SEO and SEM Have Changed
How it changed, what updates hit, what parameter. Five years back, we used to say that your SEO is as good as your SEM. And now, in 2025, we just say that it has flipped on its head.
Now your SEM is as good as SEO. Without a good SEO strategy, without a good content strategy, without some kind of UGC, your paid ads, your SEM will get you nowhere. It does not matter how much you spend, and how good your paid ad strategy is.
What Students Actually Need
So, all these digital marketing courses, performance marketing courses, SEO courses, they will not actually help you with that certificate. You will need to learn how to actually deliver business results.
And that can only be possible learning from someone who is doing their stuff. Someone who is currently doing performance marketing. Someone like me, who is currently running their own business, who is currently in a job running campaigns.
That is where my Mentorship Program comes in. It is not about a shiny tag or certificate, but about showing you exactly how to apply strategies that work today.
Final Word
That will help them, rather than getting a certificate and spending some 25k, 30k and 1 lakh rupees and some crazy amount.
So, I wish you guys all the best and try to find a mentor, rather than a certificate and a tag from an institute.