Our Story
Why I Built Kapability Digital
After spending over 16+ years in the trenches of Performance Marketing, I realized something frustrating – most people waste too much time and money trying to figure it out.
I’ve run campaigns that flopped. I’ve burnt lakhs chasing strategies that sounded good on paper. But I also cracked what works — through real experience, client work, and relentless testing.
That’s when I asked myself:
Why is performance marketing so expensive to learn and so hard to profit from?
Most courses were either bloated with theory, outdated case studies, or designed for big-budget agencies — not for everyday business owners, marketers, or creators trying to grow profitably.
So I built Kapability Digital with two goals in mind:
- ✅ Make performance marketing profitable for anyone running their own business or handling clients as freelancers or full-time jobs.
- ✅ Make high-quality learning affordable – This is not a money grab or a get rich quick scheme.
No fluff. No hype. Just practical, plug-and-play systems that help you get more leads and sales without burning money.
Today, Kapability Digital is more than a website – it’s a shortcut for people who want to master Meta Ads, Google Ads, Analytics, Tag Manager, and more – without going through years of trial and error.
If you’re tired of being confused or overcharged for marketing help, you’re in the right place.
Let’s grow — the smart way.
Founder Bio
Name : Tapa Jyoti
The $1 Billion+ Performance Marketer
Helping Businesses Cut CAC & Boost LTV | 16+ Years in Performance & Programmatic Marketing
Ex-UpGrad, Simplilearn, IndiaMart, ComplianceOnline
Performance Marketing Consultant | CAC Reduction Specialist
Ex – UpGrad | Ex – Simplilearn | Ex – ComplianceOnline
$23MM Google spends | ₹10 Crore Amazon spends | $15MM Meta Spends | ₹20 Lakhs LinkedIn spends
16+ years of experience in Performance Marketing
Total 16 years of Work Experience in Digital Marketing including Affiliate Marketing and Influencer Marketing
LinkedIn profile link :